One of the most effective forms of publicity for your business is to have it mentioned in a journalistic article or the like. This is because readers are more apt to view the information as fact and not suspicious advertising “hype.” In return, they are more open to what they’re reading because it is coming from an objective third party (the newspaper, magazine, etc.) The following are some important tips for getting this kind of valuable publicity using news releases, also known as press releases:

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Building up the list of incoming links to your site can dramatically improve your search engine rankings. SEO (search engine optimization) experts agree that these links weigh heavily on determining Google rankings. But how do you increase the number of sites linking to you? Here’s 10 easy tips: Read more »