While on the topic of logo design, we thought we’d share with you the new logo chosen for the 2012 London Olympics. It was just recently unveiled and has since been generating lots of backlash from those that dislike the design. The company commissioned to create the logo said that they were striving to appeal to the “Internet generation,” however, many people are saying that the logo fails to appeal to anyone at all….

In our previous post, we asked readers to re-evaluate their business’ logo by answering three questions. Here, we show an example of that exercise by assessing the new Olympics logo –

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A distinct and original logo design is absolutely essential for any business. An effective logo will help to grow your brand and make a lasting visual impression on current and potential customers. Here’s three questions to ask yourself when determining whether or not your current business logo needs an overhaul:

• Is our logo simple and something that is easily identifiable to our target market?
• Does our logo immediately convey our business and what purpose it serves?
• Are we using the power of color and typography most effectively?

If you answered “no” to any of the above, then it’s time to re-evaluate.  Perfection Consulting can create a logo for your business that is unique and will successfully promote your identity!  Contact us today for more information!