Due to increased demand, Perfection Consulting is pleased to announce that we are expanding our online marketing division. We are specifically looking to hire additional staff to serve as Social Media Managers for several client accounts. These associates will be assigned an exclusive number of clients to work with so that they can provide the most personalized service possible.

Perfection Consulting’s Social Media Managers will identify new marketing opportunities for companies by acting as their online brand ambassador. They will set up/design and maintain social profiles on such networks as Facebook, Twitter, LinkedIn, MySpace, and others. Extra care will be given to provide high quality interactions with the client’s audience to help build relevant relationships with prospective customers, etc.  Other activities that may be included:  blogging, forum posting, Craigslist, etc.  Detailed status reports will be provided each week to update clients on progress.

For those interested in applying for the position of Social Media Manager, please submit your information via our “Opportunities” page. Only those with a background in online marketing, specifically social networking, will be considered.  Extensive training will be conducted before any client work begins.

If you are a business interested in recruiting Perfection Consulting for your online marketing needs, please send a message to info(at)perfection-consulting.com or call us toll-free at 1-800-408-5735.

We were up working late when Facebook launched their new username feature at midnight Eastern time last night to ensure that our clients’ branding was protected.  It was assumed that there would be a rush on usernames, and that definitely was the case.  As of last reports, an astounding 3+ million Facebook usernames have been claimed already.

Facebook Fan Pages

Many users were dissappointed to discover that fan pages are currently unable to choose a “vanity” url unless they have at least 1,000 fans.  If you are short of this number, Perfection Consulting can help.  By utlizing our online marketing services, we can assist you in increasing your fans so that you can secure your Facebook username as soon as possible.

Why is it important to have a custom fan page url?  It’s great for SEO purposes.  By having your company name in the domain, you greatly increase your exposure/ranking for search engine results.  Also, having a “vanity” url instead of the default long, numerical address is much easier to share and more likely to be remembered.  Bottomline, it’s an effective way to strengthen your company’s online presence, and Perfection Consulting can help you get the most out of this new Facebook feature.  Feel free to contact us for more information.

For businesses on Facebook this means that you’ll now be easier to find via web searches, etc.  Time will tell for just how much of an impact this will have on increasing exposure for your business, but it appears to be a promosing move for more effective social media marketing.

Usernames are being assigned on a first come first serve basis, and a rush on signups is expected.  Therefore, if you’re planning on choosing a name that is popular, you will want to try to secure it as soon as possible.  Perfection Consulting has several clients whose Facebook profiles we manage, and we’ll be working late tonight to ensure that we’re able to get their new usernames secured.

It’s important that your articles are well-written and that the content is related to your business somehow.  You will also need to make sure that your submissions fall within each directory’s guidelines (ie: meets the specified word count, etc.).  Below is a list of 27 great places to submit your articles and start building up backlinks to your site.

1. http://www.ezinearticles.com
2. http://www.articledashboard.com/
3. http://www.articlegold.com/
4. http://www.articlepros.com/
5. http://www.articledirectory.cn/
6. http://www.isnare.com/
7. http://www.articlesarea.com/
8. http://www.website-articles.net/
9. http://www.articleyard.com/
10. http://www.okarticles.com/
11. http://www.articletrunk.com/
12. http://www.articles888.com/
13. http://www.articlesbase.com/
14. http://www.articles-hub.com/
15. http://www.articlezap.com/
16. http://www.thatsmyniche.com/
17. http://www.everyonesarticles.com/
18. http://www.findfreearticle.com/
19. http://www.submityourarticle.com/articles/
20. http://www.articlebasement.com/
21. http://www.goarticles.com
22. http://www.articlecentral.com
23. http://www.certificate.net
24. http://www.articlefinders.com
25. http://www.101articles.com
26. http://www.articlez.com
27. http://www.articlealley.com

Here at Perfection Consulting, we assist clients in crafting professional articles, and we can also handle the often time consuming directory submission process for client.  Interested in our services?  Please contact us today!

NOTE: Within your message, briefly describe the purpose of your business plan (ie: seeking funding, operations guide, etc.)  If you are looking to raise capital, please include the amount and prospective source.  Having this additional information can help us provide you with a business plan review that best addresses your specific needs.

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Elancer (August 2007)

Provider Close-up: Perfection Consulting

“Before Elance, I had a career in banking and then as a Loan Officer.” said Tiffany Kelley (Elance username: perfectionconsulting). “I started Perfection Consulting as a side business to better utilize my background in advertising and public relations and my degree in Journalism. It quickly became obvious that it would be much more lucrative to make Perfection Consulting my full-time business.”

Perfection Consulting is a business planning and marketing agency with a broad range of services providing clients with a “one stop shop.” They handle everything from initial business plans for start-ups to marketing campaigns for large corporations. And, when necessary, an incredibly fast turn-around time.

“We recently had a client who needed an extensive business feasibility analysis completed in less than a day and a half. We pulled together all our resources to meet the exceptionally tight deadline – and we delivered a 55-page research report in time for an important meeting with his investors.”

Customized Services for Budget Conscious Clients
The majority of Tiffany’s worldwide clientele is made up of start-ups and small- to medium-sized businesses. “Often our clients are working with limited budgets, and we go out of our way to be as flexible as possible regarding rates,” says Tiffany. “We also have the advantage of working with clients from a broad range of industries, and this experience translates into yet another great benefit. Our willingness to customize our services to fit within a client’s budget often makes us their best choice when they need a service provider.”

Recipe for Success
Tiffany’s recipe for success is simple. “To be successful, on or outside of Elance, you must establish trust with buyers: display the highest level of professionalism possible, have a portfolio to prove your capabilities, and make communication and fast response times a top priority. We make it our mission to do everything possible to foster their business growth.”

As her own business has grown, Tiffany has expanded her team – and she has turned to Elance to make that possible. “I have been very impressed with the professionals I’ve developed relationships with,” says Tiffany. “Now I can take on more clients and offer an even wider variety of services.”

Perfection Consulting has worked with a vast spectrum of clientele and can produce any style of copy you prefer.  Our writing tone can be conversational, formal, or anywhere in between, and if your copy is going to be used on the web, we’ll make sure it’s keyword-rich to aid your SEO (search engine optimization) efforts.  Here are some of the types of projects we’ve worked on:  web content, e-mail marketing, direct mailers, press releases, sales letters, brochures, script writing, blog posts, articles, company name and slogan development, and more…

Along with having a degree in Journalism, our lead copywriter has over a decade’s worth of business writing experience.  Her knowledge proves to be especially beneficial for companies looking to increase their media exposure.  As a trained journalist, she is better able to help clients obtain free publicity by working with them to identify the most effective news hooks for their press releases and media kits.

View Samples of our Work

Click on the icons below to download our copywriting portfolios for online and print marketing.  This is a sampling of the many successful copywriting projects completed by Perfection Consulting.  We would be happy to send you more upon request.  Ready to get started on your project?  Please contact us today for a quote.

Copywriting for Online Marketing
(.pdf 1.4MB)

Copywriting for Print Marketing
(.pdf 2.8MB)

]]> http://www.perfection-consulting.com/2009/06/04/copywriting/feed/ 0 http://www.perfection-consulting.com/2009/06/04/design-services/ http://www.perfection-consulting.com/2009/06/04/design-services/#comments Fri, 05 Jun 2009 03:16:47 +0000 admin http://www.perfection-consulting.com/?p=415 Never underestimate the power of branding!  The design of your logo, marketing collateral, web site, etc. is often what generates a potential customer’s first impression of your business.  Are you happy with the message you’re currently sending?

Perfection Consulting can help you develop a professional corporate identity that you can be proud of.  We’ll work closely with you to fine tune every aspect of your design so that you are completely satisfied with the end result.  Here’s just a few of the types of projects we handle:  logos, business cards, stationary, brochures, advertisements, packaging, post cards, direct mailers, etc.

Perfection Consulting can also help your business create a dynamic presence online.  Our specialty is crafting beautiful, easy-to-use web sites powered by Wordpress.  Your design will be SEO-friendly and can contain an array of features, such as e-commerce options; a blog; newsletter subscription and contact forms; image galleries; flash elements; and so much more…

Wordpress acts as a terrific CMS (content management system).  We’ll provide you with some initial training and within minutes you’ll be able to easily make updates to your web site.  Perfection Consulting can also help you secure your domain name and provide you with web site hosting.

Featured Work (click thumbnails to enlarge)

The above is just a small sampling of the many successful design projects completed by Perfection Consulting.  We would be happy to send you more work samples upon request.  Ready to get started on your project?  Please contact us today for a quote.

• Stand Out from All the Others - Investors look at countless business plans everyday so it’s important that yours stand out from all the rest.  That’s what Perfection Consulting can achieve for you — a completely unique business plan tailored to your specific needs and comprised of an appealing mix of well-written text and professional-looking charts and graphs.  Investors want concise plans that offer substance, not fluff, and that’s what we deliver.

• Unique Experience – As well as having an extensive business background, our lead business plan consultant also draws from her experience as a former Loan Officer. This has given her an insider’s view into what investors and financial institutions are looking for when making their lending decisions. It’s a winning combination of experience that goes unmatched by many other business plan providers. Therefore, working with Perfection Consulting can increase your chances of getting funded.

• Bonus Research – Perfection Consulting is subscribed to many of the leading business-related databases. We can provide you with highly reputable market studies, in depth company profiles, and the most up-to-date industry statistics. To gain access to these valuable resources is not cheap. If you were to obtain this information yourself, this alone could easily The up costing you well over $1,000! However, we can offer it to you at no extra charge.

• “Perfect” Process – At Perfection Consulting, we make the business planning process easy for you. First, we’ll have you fill out a simple questionnaire that will help us to learn more about your business. Based on your feedback, we’ll put together a rough draft of your business plan. Then, if needed, you’ll be given the opportunity to have up to two revisions so that you are 100% satisfied with the end result. Upon completion, the final copy will be sent to you in whatever file format(s) you specify. If you wish, we can also create a dynamic PowerPoint presentation to accompany the business plan.

• FREE Business Plan Review – Have you already put together a draft of your business plan?  For a limited time, Perfection Consulting will be performing comprehensive business plan reviews at absolutely NO cost.  Our professionals will take an objective look at your information and provide you with valuable, honest feedback.  We’ll tell you what’s working and what areas could use some improvement.

• Customized Pricing – There are many variables to be considered when pricing a business plan. For example, the plan’s purpose and extensiveness, degree of research difficulty, etc. However, a lot of our competitors offer set rates that are grossly inflated in order to compensate for any scenario regarding these factors. We’re not like that. Perfection Consulting goes the extra mile to fully evaluate your needs up front so that we can then offer you the fairest price possible. Plus, we understand that most start-ups are working on a shoestring budget.  Just contact us and we’ll respond with a rate quote immediately.

Business Plan Sample Outline

Depending on your preferences, any or all of the following sections can be included in your business plan.  Remember, all business plans created by Perfection Consulting are completely unique and customized to your specific needs.

Request a Rate Quote Today!

“What Got You Here Won’t Get You There” is a good read for anyone in a managerial position. This book will make you take stock of the way you’re currently doing business, specifically how you’re interacting with those you work with. Although his list of 20 negative habits (shown below) seem fairly common sense, he illustrates through the use of many real-world examples how this behavior is at first often overlooked. Therefore, Goldsmith’s book helps to make readers more aware of their actions so that they can better correct bad behaviors, and thus become even more successful.

1. Winning too much: The need to win at all costs and in all situations — when it matters, when it doesn’t, and when it’s totally beside the point.

2. Adding too much value: The overwhelming desire to add our two cents to every discussion.

3. Passing judgement: The need to rate others and impose our standards on them.

4. Making destructive comments: The needless sarcasms and cutting remarks that we think make us sound sharp and witty.

5. Starting with “No,” “But,” or “However”: The overuse of these negative qualifiers which secretly say to everyone, “I’m right. You’re wrong.”

6. Telling the world how smart we are: The need to show people we’re smarter than they think we are.

7. Speaking when angry: Using emotional volatility as a management tool.

8. Negativity, or “Let me explain why that won’t work”: The need to share our negative thoughts even when we weren’t asked.

9. Withholding information: The refusal to share information in order to maintain an advantage over others.

10. Failing to give proper recognition: The inability to praise and reward.

11. Claiming credit that we don’t deserve: The most annoying way to overestimate our contribution to any success.

12. Making excuses: The need to reposition our annoying behavior as a permanent fixture so people excuse us for it.

13. Clinging to the past: The need to deflect blame away from ourselves and onto events and people from our past; a subset of blaming everyone else.

14. Playing favorites: Failing to see that we are treating someone unfairly.

15. Refusing to express regret: The inability to take responsibility for our actions, admit we’re wrong, or recognize how our actions affect others.

16. Not listening: The most passive-aggressive form of disrespect for colleagues.

17. Failing to express gratitude: The most basic form of bad manners.

18. Punishing the messenger: The misguided need to attack the innocent who are usually only trying to help us.

19. Passing the buck: The need to blame everyone but ourselves.

20. An excessive need to be “me”: Exalting our faults as virtues simply because they’re who we are.