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	<title>Perfection Consulting &#187; Portfolio</title>
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	<link>http://www.perfection-consulting.com</link>
	<description>Business Planning and Marketing Services</description>
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		<title>Copywriting</title>
		<link>http://www.perfection-consulting.com/2009/06/04/copywriting/</link>
		<comments>http://www.perfection-consulting.com/2009/06/04/copywriting/#comments</comments>
		<pubDate>Fri, 05 Jun 2009 04:02:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Copywriting Services]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.perfection-consulting.com/?p=423</guid>
		<description><![CDATA[Perfection Consulting creates copy that engages readers and evokes a strong call-to-action.   Our copywriting process goes above average to include in depth research of your industry and target demographic.  Our objective is to identify the driving forces behind what motivates the purchasing decisions of your prospective customers.  We then use this intel to infuse your [...]]]></description>
			<content:encoded><![CDATA[<p>Perfection Consulting creates copy that engages readers and evokes a strong call-to-action.   Our copywriting process goes above average to include in depth research of your industry and target demographic.  Our objective is to identify the driving forces behind what motivates the purchasing decisions of your prospective customers.  We then use this intel to infuse your copy with appealing &#8220;trigger&#8221; phrases that will generate results!<span id="more-423"></span></p>
<p>Perfection Consulting has worked with a vast spectrum of clientele and can produce any style of copy you prefer.  Our writing tone can be conversational, formal, or anywhere in between, and if your copy is going to be used on the web, we&#8217;ll make sure it&#8217;s keyword-rich to aid your SEO (search engine optimization) efforts.  Here are some of the types of projects we&#8217;ve worked on:  web content, e-mail marketing, direct mailers, press releases, sales letters, brochures, script writing, blog posts, articles, company name and slogan development, and more&#8230;</p>
<p>Along with having a degree in Journalism, our lead copywriter has over a decade&#8217;s worth of business writing experience.  Her knowledge proves to be especially beneficial for companies looking to increase their media exposure.  As a trained journalist, she is better able to help clients obtain free publicity by working with them to identify the most effective news hooks for their press releases and media kits.</p>
<h5><strong>View Samples of our Work<br />
</strong></h5>
<p>Click on the icons below to download our copywriting portfolios for online and print marketing.  This is a sampling of the many successful copywriting projects completed by Perfection Consulting.  We would be happy to send you more upon request.  Ready to get started on your project?  Please <a href="http://www.perfection-consulting.com/contact">contact us</a> today for a quote.</p>
<div style="width:45%; float: left; padding-right: 5%; display: inline;" class="post_column_1"><p>
<center><a href="http://www.perfection-consulting.com/wp-content/plugins/download-monitor/download.php?id=1" title="Click to Begin Download"><img src="http://www.perfection-consulting.com/wp-content/uploads/2009/06/page_edit.png" alt="Online Copywriting" /></a></center>
<p style="text-align: center;">Copywriting for Online Marketing<br />
(.pdf 1.4MB)</p>
<p></div><br />
<center><a href="http://www.perfection-consulting.com/wp-content/plugins/download-monitor/download.php?id=2" title="Click to Begin Download"><img src="http://www.perfection-consulting.com/wp-content/uploads/2009/06/page_edit.png" alt="Print Copywriting" /></a></center>
</p>
<p style="text-align: center;">Copywriting for Print Marketing<br />
(.pdf 2.8MB)</p>
<div style="clear: both;"></div>
<p style="text-align: center;">
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		<title>Business Planning</title>
		<link>http://www.perfection-consulting.com/2009/06/04/business-planning/</link>
		<comments>http://www.perfection-consulting.com/2009/06/04/business-planning/#comments</comments>
		<pubDate>Thu, 04 Jun 2009 22:39:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business Plans]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[business plans]]></category>

		<guid isPermaLink="false">http://www.perfection-consulting.com/?p=401</guid>
		<description><![CDATA[When you work with Perfection Consulting, you are guaranteed a business plan that is customized to your specific needs.  We don&#8217;t do &#8220;cut &#38; paste&#8221; or generic software-generated plans like a lot of other companies.  Instead, we offer you personalized service and a detailed, one-of-a-kind business plan that will take your venture to the next [...]]]></description>
			<content:encoded><![CDATA[<p>When you work with Perfection Consulting, you are guaranteed a business plan that is customized to your specific needs.  We don&#8217;t do &#8220;cut &amp; paste&#8221; or generic software-generated plans like a lot of other companies.  Instead, we offer you personalized service and a detailed, one-of-a-kind business plan that will take your venture to the next level!<span id="more-401"></span></p>
<ul>
<li><strong>Stand Out from All the Others -</strong> Investors look at countless business plans everyday so it&#8217;s important that yours stand out from all the rest.  That&#8217;s what Perfection Consulting can achieve for you &#8212; a completely unique business plan tailored to your specific needs and comprised of an appealing mix of well-written text and professional-looking charts and graphs.  Investors want concise plans that offer substance, not fluff, and that&#8217;s what we deliver.</li>
</ul>
<ul>
<li><strong>Unique Experience</strong> &#8211; As well as having an extensive business background, our lead business plan consultant also draws from her experience as a former Loan Officer. This has given her an insider’s view into what investors and financial institutions are looking for when making their lending decisions. It’s a winning combination of experience that goes unmatched by many other business plan providers. Therefore, working with Perfection Consulting can increase your chances of getting funded.</li>
</ul>
<ul>
<li><strong>Bonus Research</strong> &#8211; Perfection Consulting is subscribed to many of the leading business-related databases. We can provide you with highly reputable market studies, in depth company profiles, and the most up-to-date industry statistics. To gain access to these valuable resources is <em>not</em> cheap. If you were to obtain this information yourself, this alone could easily The up costing you well over $1,000! However, we can offer it to you at no extra charge.</li>
</ul>
<ul>
<li><strong>“Perfect” Process</strong> &#8211; At Perfection Consulting, we make the business planning process easy for you. First, we’ll have you fill out a simple questionnaire that will help us to learn more about your business. Based on your feedback, we’ll put together a rough draft of your business plan. Then, if needed, you’ll be given the opportunity to have up to two revisions so that you are 100% satisfied with the end result. Upon completion, the final copy will be sent to you in whatever file format(s) you specify. If you wish, we can also create a dynamic PowerPoint presentation to accompany the business plan.</li>
</ul>
<ul>
<li><strong><a href="http://www.perfection-consulting.com/2009/06/06/get-a-free-business-plan-review/">FREE Business Plan Review</a> &#8211; </strong>Have you already put together a draft of your business plan?  For a limited time, Perfection Consulting will be performing comprehensive business plan reviews at absolutely NO cost.  Our professionals will take an objective look at your information and provide you with valuable, honest feedback.  We’ll tell you what’s working and what areas could use some improvement.</li>
</ul>
<ul>
<li><strong>Customized Pricing</strong> &#8211; There are many variables to be considered when pricing a business plan. For example, the plan’s purpose and extensiveness, degree of research difficulty, etc. However, a lot of our competitors offer set rates that are grossly inflated in order to compensate for any scenario regarding these factors. We’re not like that. Perfection Consulting goes the extra mile to fully evaluate your needs up front so that we can then offer you the fairest price possible. Plus, we understand that most start-ups are working on a shoestring budget.  Just <a href="http://www.perfection-consulting.com/contact">contact us</a> and we&#8217;ll respond with a rate quote immediately.</li>
</ul>
<h5>Business Plan Sample Outline</h5>
<p>Depending on your preferences, any or all of the following sections can be included in your business plan.  Remember, all business plans created by Perfection Consulting are completely unique and customized to your specific needs.</p>
<p style="text-align: left;"></p>
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	<thead>
	<tr>
		<th class="sortable" style="width:320px" align="center">Cover Page</th>
		<th class="sortable" style="width:320px" align="center">Competitor Analysis</th>
	</tr>
	</thead>
	<tr>
		<td style="width:320px" align="center">Confidentiality Agreement</td>
		<td style="width:320px" align="center">- Direct Competitors Summary</td>
	</tr>
	<tr class="alt">
		<td style="width:320px" align="center">Statement of Purpose</td>
		<td style="width:320px" align="center">- Comparative Analysis</td>
	</tr>
	<tr>
		<td style="width:320px" align="center">Table of Contents</td>
		<td style="width:320px" align="center">- SWOT Analysis</td>
	</tr>
	<tr class="alt">
		<td style="width:320px" align="center">Executive Summary</td>
		<td style="width:320px" align="center">- Competitive Advantage</td>
	</tr>
	<tr>
		<td style="width:320px" align="center">- Business Description</td>
		<td style="width:320px" align="center">Marketing Strategy</td>
	</tr>
	<tr class="alt">
		<td style="width:320px" align="center">- Legal Classification</td>
		<td style="width:320px" align="center">- Branding/Positioning</td>
	</tr>
	<tr>
		<td style="width:320px" align="center">- Mission Statement</td>
		<td style="width:320px" align="center">- Advertising</td>
	</tr>
	<tr class="alt">
		<td style="width:320px" align="center">- Management/Ownership</td>
		<td style="width:320px" align="center">- Public Relations and Promotions</td>
	</tr>
	<tr>
		<td style="width:320px" align="center">- Business History or Start-up Info</td>
		<td style="width:320px" align="center">- Internet Presence Overview</td>
	</tr>
	<tr class="alt">
		<td style="width:320px" align="center">Product/Services Summary</td>
		<td style="width:320px" align="center">- Sales Strategy</td>
	</tr>
	<tr>
		<td style="width:320px" align="center">- Descriptions</td>
		<td style="width:320px" align="center">- Marketing Budget</td>
	</tr>
	<tr class="alt">
		<td style="width:320px" align="center">- Features and Benefits</td>
		<td style="width:320px" align="center">Financials</td>
	</tr>
	<tr>
		<td style="width:320px" align="center">- Sourcing</td>
		<td style="width:320px" align="center">- Balance Sheet</td>
	</tr>
	<tr class="alt">
		<td style="width:320px" align="center">- Pricing</td>
		<td style="width:320px" align="center">- Income/Sales Projections</td>
	</tr>
	<tr>
		<td style="width:320px" align="center">- Product/Services Future Expansion</td>
		<td style="width:320px" align="center">- Breakdown of Expenses</td>
	</tr>
	<tr class="alt">
		<td style="width:320px" align="center">Operations</td>
		<td style="width:320px" align="center">- Cash Flow Analysis</td>
	</tr>
	<tr>
		<td style="width:320px" align="center">- Day-to-Day Activities</td>
		<td style="width:320px" align="center">- Profit and Loss Statement</td>
	</tr>
	<tr class="alt">
		<td style="width:320px" align="center">- Personnel Procedures</td>
		<td style="width:320px" align="center">- Breakeven Analysis</td>
	</tr>
	<tr>
		<td style="width:320px" align="center">- Business Insurance</td>
		<td style="width:320px" align="center">- Proposed Use of Funds</td>
	</tr>
	<tr class="alt">
		<td style="width:320px" align="center">- Other Operational Issues</td>
		<td style="width:320px" align="center">- Repayment Plan</td>
	</tr>
	<tr>
		<td style="width:320px" align="center">Industry and Market Analysis</td>
		<td style="width:320px" align="center">- Financial Assumptions Basis</td>
	</tr>
	<tr class="alt">
		<td style="width:320px" align="center">- Industry and Market Overview</td>
		<td style="width:320px" align="center">Supplemental Documentation</td>
	</tr>
	<tr>
		<td style="width:320px" align="center">- Trend Reports and Statistics</td>
		<td style="width:320px" align="center">- Personal Financial Statements</td>
	</tr>
	<tr class="alt">
		<td style="width:320px" align="center">- Target Customer Demographics</td>
		<td style="width:320px" align="center">- Management Resumes</td>
	</tr>
</table><p>
</p>
<h5><center><strong> <a href="http://www.perfection-consulting.com/contact">Request a Rate Quote Today!</a></strong></center></h5>
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