Using Color Effectively in Marketing Materials
July 9, 2007 | Leave a Comment
Did you know that the use of color can evoke certain emotions from individuals? It’s been scientifically proven, that color has an effect on how the brain processes information. As a result, smart marketers are taking this into consideration when developing promotional materials. Are you using color effectively? Read more
Tips for Promoting your Business with News Releases
July 2, 2007 | Leave a Comment
One of the most effective forms of publicity for your business is to have it mentioned in a journalistic article or the like. This is because readers are more apt to view the information as fact and not suspicious advertising “hype.” In return, they are more open to what they’re reading because it is coming from an objective third party (the newspaper, magazine, etc.) The following are some important tips for getting this kind of valuable publicity using news releases, also known as press releases:
Olympic Logo Backlash
June 4, 2007 | Leave a Comment
While on the topic of logo design, we thought we’d share with you the new logo chosen for the 2012 London Olympics. It was just recently unveiled and has since been generating lots of backlash from those that dislike the design. The company commissioned to create the logo said that they were striving to appeal to the “Internet generation,” however, many people are saying that the logo fails to appeal to anyone at all….
In our previous post, we asked readers to re-evaluate their business’ logo by answering three questions. Here, we show an example of that exercise by assessing the new Olympics logo –
Launch a “Green” Campaign
May 1, 2007 | 1 Comment
The objective of most marketing campaigns is to set yourself apart from other businesses in your industry. However, here’s one message bandwagon that you’ll want to jump on quickly –Going Green! Do you want your business to be part of this positive publicity? Read more
