Olympic Logo Backlash
June 4, 2007 | Leave a Comment
While on the topic of logo design, we thought we’d share with you the new logo chosen for the 2012 London Olympics. It was just recently unveiled and has since been generating lots of backlash from those that dislike the design. The company commissioned to create the logo said that they were striving to appeal to the “Internet generation,” however, many people are saying that the logo fails to appeal to anyone at all….
In our previous post, we asked readers to re-evaluate their business’ logo by answering three questions. Here, we show an example of that exercise by assessing the new Olympics logo –
Is Your Logo Effective?
May 28, 2007 | Leave a Comment
A distinct and original logo design is absolutely essential for any business. An effective logo will help to grow your brand and make a lasting visual impression on current and potential customers. Here’s three questions to ask yourself when determining whether or not your current business logo needs an overhaul:
- Is our logo simple and something that is easily identifiable to our target market?
- Does our logo immediately convey our business and what purpose it serves?
- Are we using the power of color and typography most effectively?
If you answered “no” to any of the above, then it’s time to re-evaluate.
Perfection Consulting will create a logo for your business that is unique and will successfully promote your identity!
Our Process
We will send you via e-mail our Logo Design Worksheet, which will give us the information we need to get started on your designs. Four initial proposals will be created and sent to you for review. You will then choose one design for further editing. Based on your feedback, we will make any necessary revisions. The final logo will be provided to you in whatever file format(s) you specify. Contact us TODAY for more information!
