Perfection Consulting » Online Marketing

Social Media Marketing Expansion

admin — Mon, 24 Aug 2009 20:13:47 +0000

Due to increased demand, Perfection Consulting is pleased to announce that we are expanding our online marketing division. We are specifically looking to hire additional staff to serve as Social Media Managers for several client accounts. These associates will be assigned an exclusive number of clients to work with so that they can provide the most personalized service possible.

Perfection Consulting’s Social Media Managers will identify new marketing opportunities for companies by acting as their online brand ambassador. They will set up/design and maintain social profiles on such networks as Facebook, Twitter, LinkedIn, MySpace, and others. Extra care will be given to provide high quality interactions with the client’s audience to help build relevant relationships with prospective customers, etc. Other activities that may be included: blogging, forum posting, Craigslist, etc. Detailed status reports will be provided each week to update clients on progress.

For those interested in applying for the position of Social Media Manager, please submit your information via our “Opportunities” page. Only those with a background in online marketing, specifically social networking, will be considered. Extensive training will be conducted before any client work begins.

If you are a business interested in recruiting Perfection Consulting for your online marketing needs, please send a message to info(at)perfection-consulting.com or call us toll-free at 1-800-408-5735.

Facebook Usernames Secured for all Perfection Consulting Clients

admin — Sat, 13 Jun 2009 22:20:46 +0000

Perfection Consulting serves as the social media publicist for many of our clients. We set up, design, and maintain numerous social networking profiles for them, and help them to engage online with their customer base. We have several Facebook accounts that we manage, and we are pleased to announce that Perfection Consulting was able to secure the first choice username for all of our clients.

We were up working late when Facebook launched their new username feature at midnight Eastern time last night to ensure that our clients’ branding was protected. It was assumed that there would be a rush on usernames, and that definitely was the case. As of last reports, an astounding 3+ million Facebook usernames have been claimed already.

Facebook Fan Pages

Many users were dissappointed to discover that fan pages are currently unable to choose a “vanity” url unless they have at least 1,000 fans. If you are short of this number, Perfection Consulting can help. By utlizing our online marketing services, we can assist you in increasing your fans so that you can secure your Facebook username as soon as possible.

Why is it important to have a custom fan page url? It’s great for SEO purposes. By having your company name in the domain, you greatly increase your exposure/ranking for search engine results. Also, having a “vanity” url instead of the default long, numerical address is much easier to share and more likely to be remembered. Bottomline, it’s an effective way to strengthen your company’s online presence, and Perfection Consulting can help you get the most out of this new Facebook feature. Feel free to contact us for more information.

Facebook Offering Custom Usernames Starting Tonight

admin — Sat, 13 Jun 2009 02:00:37 +0000

Facebook is one of the most popular social networking sites in the world and has become a powerful marketing tool for businesses. Until now, the url for a user’s profile page has consisted of a long string of numbers – an address that’s difficult to share and not easily identifiable. However, starting at midnight Eastern time tonight, Facebook users will be able to select their own usernames, which will be featured in their new “vanity” Facebook url.

For businesses on Facebook this means that you’ll now be easier to find via web searches, etc. Time will tell for just how much of an impact this will have on increasing exposure for your business, but it appears to be a promosing move for more effective social media marketing.

Usernames are being assigned on a first come first serve basis, and a rush on signups is expected. Therefore, if you’re planning on choosing a name that is popular, you will want to try to secure it as soon as possible. Perfection Consulting has several clients whose Facebook profiles we manage, and we’ll be working late tonight to ensure that we’re able to get their new usernames secured.

27 Article Submission Sites: SEO – Link Building

admin — Wed, 10 Jun 2009 21:31:36 +0000

Increasing your backlinks is an effective way to improve a web site’s search engine page ranking. One popular method for achieving this is to submit relevant write-ups to article directories, which will often allow you to include a link to your site within the author bio.

It’s important that your articles are well-written and that the content is related to your business somehow. You will also need to make sure that your submissions fall within each directory’s guidelines (ie: meets the specified word count, etc.). Below is a list of 27 great places to submit your articles and start building up backlinks to your site.

Here at Perfection Consulting, we assist clients in crafting professional articles, and we can also handle the often time consuming directory submission process for client. Interested in our services? Please contact us today!

Beautiful and Affordable Web Design Templates

admin — Wed, 06 Jun 2007 03:55:34 +0000

New to Perfection Consulting — a huge selection of beautiful and affordable web design templates. These are a great option for businesses needing to develop a professional on-line presence, but are on an extreme shoestring budget. For a small additional fee, we can customize a template for you and set up your domain and web hosting account. Contact us for further details!

10 Easy Tips for Building Links and Marketing Your Business On-line

admin — Mon, 14 May 2007 19:53:12 +0000

Building up the list of incoming links to your site can dramatically improve your search engine rankings. SEO (search engine optimization) experts agree that these links weigh heavily on determining Google rankings. But how do you increase the number of sites linking to you? Here’s 10 easy tips:

1) Ask for them. Find web sites that have some kind of mutual connection to your’s and then send the webmaster a request asking for reciprocal linking.

2) Blog comments. Leave comments on blogs, especially those which have a similar target audience. Make sure your comment is relevant to their content and NOT just spam.

3) Forum signatures. Participate in forums and have a link to your web site embedded in your signature. Find forums that are in line with your market and make sure that you are contributing to the discussion, not simply posting for the sake of getting a link.

4) Article submissions. Put together several articles on a topic that is related to your web site, then submit them to several of the on-line article syndicates. Most often you can put a link to your site within the “Author Bio” sections.

5) Join social networking sites. Create a profile on social networking sites, such as MySpace, Zoodango, LinkedIn, etc. and put a link to your web site. Also, join “groups” in these networks that target your market.

6) Free on-line directory submissions. Make sure your business is listed with free on-line business directories, such as Yahoo Local, etc. and you will be able to supply a link to your web site.

7) Craigslist. Depending on what type of business you have, posting a free ad on Craigslist containing your URL could be very beneficial. Craigslist gets tons of traffic and ranks high on search engine results.

Yahoo Answers and Google Groups. Share your expertise with users of Yahoo Answers and Google Groups and insert a link to your site. Make sure to target questions that are in your business’ particular industry.

9) Wikipedia. Create a page in Wikipedia for your business and include a link. Wikipedia pages always seem to return very good search engine results.

10) Good content. Have content on your web site that would be of interest to others, and hopefully your readers will feel compelled enough to want to share the info with their own site’s audience.

Top Five Blog Design Rules for Businesses

admin — Wed, 09 May 2007 22:43:23 +0000

Having a blog is an effective way to bring repeat visitors to your web site. Readers are enticed by regularly updated content and the open communication (ie: comment sections). With continued effort, your blog can build itself into a community-like publicity outlet for you and your business.

The first step in achieving this is to have a well-designed blog. Here’s a list of the top five rules to keep in mind:

1) Simplicity. There are tons of widgets, plug-ins, etc. that you can add to your blog. However, be careful! You do not want to overload your web site with these additional features. If you go overboard, your readers will just end up distracted or annoyed by all the clutter. Choose sidebar features wisely and keep it to a bare minimum.

2) Easy Navigation. Make sure your navigation links are in a very obvious place, such as across the header or at the top of either sidebar. You don’t want your readers to have to go searching for page links.

3 Chose the Right Color Scheme. Pick a color scheme that coordinates with your theme, logo, whatever….but make sure that it is pleasing to the eye and allows content to be easily read. Having a white background with dark colored text is preferred.

4) Easy to Identify. Within their first 5 seconds of visiting your blog, your readers should be able to tell what the site is about. You can accomplish this by making sure your headline and/or tagline is prominent at the top of the page. It is also a good idea to include a small description.

5) Include feed links. More and more people today are taking advantage of feeds. To benefit from this, make sure to include links to your blog’s feed. Display them in attention-grabbing locations with wording along the lines of “Subscribe to our blog” or “Receive notification when we update our blog.”

Launch a “Green” Campaign

admin — Tue, 01 May 2007 21:42:22 +0000

The objective of most marketing campaigns is to set yourself apart from other businesses in your industry. However, here’s one message bandwagon that you’ll want to jump on quickly — Going Green! Do you want your business to be part of this positive publicity?

If you haven’t noticed lately, all the major players (ex: Wal-Mart, Dupont, General Electric, and many more) are putting forth marketing campaigns that are highlighting their efforts to save the planet. That, along with the increased media coverage of environmental issues, means that this focus is going to be hotter than ever (no pun intended). Combating global warming is making a dominant place in society today and businesses are taking notice.

If your company is utilizing some eco-friendly processes or if you’re creating products that will help consumers be more Earth-friendly, then by all means — promote it! Perfection Consulting will devise an effective marketing campaign for you that will take advantage of this current media hype. Great publicity and saving the world — now, that’s two great benefits! Contact us today for a free initial consultation.