Perfection Consulting » Blog

Social Media Marketing Expansion

admin — Mon, 24 Aug 2009 20:13:47 +0000

Due to increased demand, Perfection Consulting is pleased to announce that we are expanding our online marketing division. We are specifically looking to hire additional staff to serve as Social Media Managers for several client accounts. These associates will be assigned an exclusive number of clients to work with so that they can provide the most personalized service possible.

Perfection Consulting’s Social Media Managers will identify new marketing opportunities for companies by acting as their online brand ambassador. They will set up/design and maintain social profiles on such networks as Facebook, Twitter, LinkedIn, MySpace, and others. Extra care will be given to provide high quality interactions with the client’s audience to help build relevant relationships with prospective customers, etc. Other activities that may be included: blogging, forum posting, Craigslist, etc. Detailed status reports will be provided each week to update clients on progress.

For those interested in applying for the position of Social Media Manager, please submit your information via our “Opportunities” page. Only those with a background in online marketing, specifically social networking, will be considered. Extensive training will be conducted before any client work begins.

If you are a business interested in recruiting Perfection Consulting for your online marketing needs, please send a message to info(at)perfection-consulting.com or call us toll-free at 1-800-408-5735.

Facebook Usernames Secured for all Perfection Consulting Clients

admin — Sat, 13 Jun 2009 22:20:46 +0000

Perfection Consulting serves as the social media publicist for many of our clients. We set up, design, and maintain numerous social networking profiles for them, and help them to engage online with their customer base. We have several Facebook accounts that we manage, and we are pleased to announce that Perfection Consulting was able to secure the first choice username for all of our clients.

We were up working late when Facebook launched their new username feature at midnight Eastern time last night to ensure that our clients’ branding was protected. It was assumed that there would be a rush on usernames, and that definitely was the case. As of last reports, an astounding 3+ million Facebook usernames have been claimed already.

Facebook Fan Pages

Many users were dissappointed to discover that fan pages are currently unable to choose a “vanity” url unless they have at least 1,000 fans. If you are short of this number, Perfection Consulting can help. By utlizing our online marketing services, we can assist you in increasing your fans so that you can secure your Facebook username as soon as possible.

Why is it important to have a custom fan page url? It’s great for SEO purposes. By having your company name in the domain, you greatly increase your exposure/ranking for search engine results. Also, having a “vanity” url instead of the default long, numerical address is much easier to share and more likely to be remembered. Bottomline, it’s an effective way to strengthen your company’s online presence, and Perfection Consulting can help you get the most out of this new Facebook feature. Feel free to contact us for more information.

Facebook Offering Custom Usernames Starting Tonight

admin — Sat, 13 Jun 2009 02:00:37 +0000

Facebook is one of the most popular social networking sites in the world and has become a powerful marketing tool for businesses. Until now, the url for a user’s profile page has consisted of a long string of numbers – an address that’s difficult to share and not easily identifiable. However, starting at midnight Eastern time tonight, Facebook users will be able to select their own usernames, which will be featured in their new “vanity” Facebook url.

For businesses on Facebook this means that you’ll now be easier to find via web searches, etc. Time will tell for just how much of an impact this will have on increasing exposure for your business, but it appears to be a promosing move for more effective social media marketing.

Usernames are being assigned on a first come first serve basis, and a rush on signups is expected. Therefore, if you’re planning on choosing a name that is popular, you will want to try to secure it as soon as possible. Perfection Consulting has several clients whose Facebook profiles we manage, and we’ll be working late tonight to ensure that we’re able to get their new usernames secured.

27 Article Submission Sites: SEO – Link Building

admin — Wed, 10 Jun 2009 21:31:36 +0000

Increasing your backlinks is an effective way to improve a web site’s search engine page ranking. One popular method for achieving this is to submit relevant write-ups to article directories, which will often allow you to include a link to your site within the author bio.

It’s important that your articles are well-written and that the content is related to your business somehow. You will also need to make sure that your submissions fall within each directory’s guidelines (ie: meets the specified word count, etc.). Below is a list of 27 great places to submit your articles and start building up backlinks to your site.

Here at Perfection Consulting, we assist clients in crafting professional articles, and we can also handle the often time consuming directory submission process for client. Interested in our services? Please contact us today!

Get a FREE Business Plan Review!

admin — Sat, 06 Jun 2009 07:49:00 +0000

For a limited time, Perfection Consulting will be performing comprehensive business plan reviews at absolutely NO cost. Our professionals will take an objective look at your information and provide you with valuable, honest feedback. We’ll tell you what’s working and what areas could use some improvement. There’s no obligation, so go ahead — fill out the form below to receive your FREE business plan review!

NOTE: Within your message, briefly describe the purpose of your business plan (ie: seeking funding, operations guide, etc.) If you are looking to raise capital, please include the amount and prospective source. Having this additional information can help us provide you with a business plan review that best addresses your specific needs.

Perfection Consulting Featured in Elance Newsletter

admin — Sat, 06 Jun 2009 06:06:22 +0000

Elance.com, the world’s largest business outsourcing web site, featured an interview with Perfection Consulting Owner Tiffany Kelley. The article was included in their monthly newsletter and highlighted Perfection Consulting as one of their site’s Featured Service Providers (see below).

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Elancer (August 2007)

Provider Close-up: Perfection Consulting

“Before Elance, I had a career in banking and then as a Loan Officer.” said Tiffany Kelley (Elance username: perfectionconsulting). “I started Perfection Consulting as a side business to better utilize my background in advertising and public relations and my degree in Journalism. It quickly became obvious that it would be much more lucrative to make Perfection Consulting my full-time business.”

Perfection Consulting is a business planning and marketing agency with a broad range of services providing clients with a “one stop shop.” They handle everything from initial business plans for start-ups to marketing campaigns for large corporations. And, when necessary, an incredibly fast turn-around time.

“We recently had a client who needed an extensive business feasibility analysis completed in less than a day and a half. We pulled together all our resources to meet the exceptionally tight deadline – and we delivered a 55-page research report in time for an important meeting with his investors.”

Customized Services for Budget Conscious Clients
The majority of Tiffany’s worldwide clientele is made up of start-ups and small- to medium-sized businesses. “Often our clients are working with limited budgets, and we go out of our way to be as flexible as possible regarding rates,” says Tiffany. “We also have the advantage of working with clients from a broad range of industries, and this experience translates into yet another great benefit. Our willingness to customize our services to fit within a client’s budget often makes us their best choice when they need a service provider.”

Recipe for Success
Tiffany’s recipe for success is simple. “To be successful, on or outside of Elance, you must establish trust with buyers: display the highest level of professionalism possible, have a portfolio to prove your capabilities, and make communication and fast response times a top priority. We make it our mission to do everything possible to foster their business growth.”

As her own business has grown, Tiffany has expanded her team – and she has turned to Elance to make that possible. “I have been very impressed with the professionals I’ve developed relationships with,” says Tiffany. “Now I can take on more clients and offer an even wider variety of services.”

Book Review — “What Got You Here Won’t Get You There” by Marshall Goldsmith (2007)

admin — Wed, 20 May 2009 23:03:23 +0000

In his book, Marshall Goldsmith, a well-known executive coach, identifies 20 negative characteristics commonly found in corporate America. These are habits that he believes hinders many successful executives from reaching the next level of achievement. Goldsmith then follows up by offering strategies for transforming these bad traits into positive behavior.

“What Got You Here Won’t Get You There” is a good read for anyone in a managerial position. This book will make you take stock of the way you’re currently doing business, specifically how you’re interacting with those you work with. Although his list of 20 negative habits (shown below) seem fairly common sense, he illustrates through the use of many real-world examples how this behavior is at first often overlooked. Therefore, Goldsmith’s book helps to make readers more aware of their actions so that they can better correct bad behaviors, and thus become even more successful.

1. Winning too much: The need to win at all costs and in all situations — when it matters, when it doesn’t, and when it’s totally beside the point.

2. Adding too much value: The overwhelming desire to add our two cents to every discussion.

3. Passing judgement: The need to rate others and impose our standards on them.

4. Making destructive comments: The needless sarcasms and cutting remarks that we think make us sound sharp and witty.

5. Starting with “No,” “But,” or “However”: The overuse of these negative qualifiers which secretly say to everyone, “I’m right. You’re wrong.”

6. Telling the world how smart we are: The need to show people we’re smarter than they think we are.

7. Speaking when angry: Using emotional volatility as a management tool.

8. Negativity, or “Let me explain why that won’t work”: The need to share our negative thoughts even when we weren’t asked.

9. Withholding information: The refusal to share information in order to maintain an advantage over others.

10. Failing to give proper recognition: The inability to praise and reward.

11. Claiming credit that we don’t deserve: The most annoying way to overestimate our contribution to any success.

12. Making excuses: The need to reposition our annoying behavior as a permanent fixture so people excuse us for it.

13. Clinging to the past: The need to deflect blame away from ourselves and onto events and people from our past; a subset of blaming everyone else.

14. Playing favorites: Failing to see that we are treating someone unfairly.

15. Refusing to express regret: The inability to take responsibility for our actions, admit we’re wrong, or recognize how our actions affect others.

16. Not listening: The most passive-aggressive form of disrespect for colleagues.

17. Failing to express gratitude: The most basic form of bad manners.

18. Punishing the messenger: The misguided need to attack the innocent who are usually only trying to help us.

19. Passing the buck: The need to blame everyone but ourselves.

20. An excessive need to be “me”: Exalting our faults as virtues simply because they’re who we are.

We Appreciate Your Business!

admin — Mon, 06 Aug 2007 19:19:02 +0000

Perfection Consulting would like to welcome July’s new clients: AIBC International Inc., Business and Wealth Solutions, Cooper Financial, Tennessee Recreational Properties, Balboa Credit, Green Air Radio, Hire Avenue, Lawrence Roberts, NeuralWorx, PG Coaching, and Suntamers, Inc. It was a busy month, and we sincerely appreciate everyone’s business!

Using Color Effectively in Marketing Materials

admin — Mon, 09 Jul 2007 19:32:47 +0000

Did you know that the use of color can evoke certain emotions from individuals? It’s been scientifically proven, that color has an effect on how the brain processes information. As a result, smart marketers are taking this into consideration when developing promotional materials. Are you using color effectively?

Here’s a breakdown of colors and their general associations:

Red – Power, rage, love, passion. When looking at this color, it’s been found that a human’s heart rate will increase slightly.

Blue — This color can cause humans to release chemicals that create a calm sensation in the body. Also, associated with cold, sadness, loyalty.

Orange — Warm, energetic, fun, happy.

Green — Peace, calming, greed, jealousy, money, growth.

Yellow — Cheerful, carefree, optimistic.

Pink — Feminine, soft, delicate. Because of pink’s calming attributes, it’s often the paint color chosen for the inside of jail cells.

Black — Dominance, elegance, classic, evil, power, authority.

Gray — Sadness, depression, plain.

White — Pure, sterile, clean.

Purple — Regal, leadership, wealth, wisdom.

Brown — Nature, stability, loyalty, dirty.

Welcome New Clients!

admin — Thu, 05 Jul 2007 14:50:01 +0000

Perfection Consulting would like to welcome our new clients in June — Cooley Technologies, Kangen Water, In Touch Entertainment, Vectus Media, Mobile Complete, Mike Chavez Mortgage Lending, ADT Security Services, Albey Commercial Painting, and PennyCents Magazine. We appreciate your business!