Did you know that the use of color can evoke certain emotions from individuals? It’s been scientifically proven, that color has an effect on how the brain processes information. As a result, smart marketers are taking this into consideration when developing promotional materials. Are you using color effectively? Read more »

New to Perfection Consulting — a huge selection of beautiful and affordable web design templates. These are a great option for businesses needing to develop a professional on-line presence, but are on an extreme shoestring budget. For a small additional fee, we can customize a template for you and set up your domain and web hosting account. Contact us for further details!

While on the topic of logo design, we thought we’d share with you the new logo chosen for the 2012 London Olympics. It was just recently unveiled and has since been generating lots of backlash from those that dislike the design. The company commissioned to create the logo said that they were striving to appeal to the “Internet generation,” however, many people are saying that the logo fails to appeal to anyone at all….

In our previous post, we asked readers to re-evaluate their business’ logo by answering three questions. Here, we show an example of that exercise by assessing the new Olympics logo –

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A distinct and original logo design is absolutely essential for any business. An effective logo will help to grow your brand and make a lasting visual impression on current and potential customers. Here’s three questions to ask yourself when determining whether or not your current business logo needs an overhaul:

• Is our logo simple and something that is easily identifiable to our target market?
• Does our logo immediately convey our business and what purpose it serves?
• Are we using the power of color and typography most effectively?

If you answered “no” to any of the above, then it’s time to re-evaluate.  Perfection Consulting can create a logo for your business that is unique and will successfully promote your identity!  Contact us today for more information!

Having a blog is an effective way to bring repeat visitors to your web site. Readers are enticed by regularly updated content and the open communication (ie: comment sections). With continued effort, your blog can build itself into a community-like publicity outlet for you and your business.

The first step in achieving this is to have a well-designed blog. Here’s a list of the top five rules to keep in mind: Read more »