Did you know that the use of color can evoke certain emotions from individuals? It’s been scientifically proven, that color has an effect on how the brain processes information. As a result, smart marketers are taking this into consideration when developing promotional materials. Are you using color effectively?

Here’s a breakdown of colors and their general associations:

Red – Power, rage, love, passion. When looking at this color, it’s been found that a human’s heart rate will increase slightly.

Blue — This color can cause humans to release chemicals that create a calm sensation in the body. Also, associated with cold, sadness, loyalty.

Orange — Warm, energetic, fun, happy.

Green — Peace, calming, greed, jealousy, money, growth.

Yellow — Cheerful, carefree, optimistic.

Pink — Feminine, soft, delicate. Because of pink’s calming attributes, it’s often the paint color chosen for the inside of jail cells.

Black — Dominance, elegance, classic, evil, power, authority.

Gray — Sadness, depression, plain.

White — Pure, sterile, clean.

Purple — Regal, leadership, wealth, wisdom.

Brown — Nature, stability, loyalty, dirty.