Olympic Logo Backlash
June 4, 2007
While on the topic of logo design, we thought we’d share with you the new logo chosen for the 2012 London Olympics. It was just recently unveiled and has since been generating lots of backlash from those that dislike the design. The company commissioned to create the logo said that they were striving to appeal to the “Internet generation,” however, many people are saying that the logo fails to appeal to anyone at all….
In our previous post, we asked readers to re-evaluate their business’ logo by answering three questions. Here, we show an example of that exercise by assessing the new Olympics logo –
- Is the logo simple and something that is easily identifiable to the target market? Other than the Olympic rings, there is nothing in the logo that you immediately recognize. Even reading the “2012″ is somewhat difficult.
- Does the logo immediately convey what purpose it serves? No. A person should be able to understand a logo after just one quick glance, however, this one requires some studying. In this design, the elements do not come together easily to illustate the message.
- Are the power of color and typography used effectively? The font choice is obviously lacking. In addition, the Olympic rings are simply white and do not represent the primary-colored rings the world has been used to seeing. Further making the logo harder to identify.
It appears that the design company that created the logo made an attempt to go outside-the-box. Such fearlessness should be admired, especially for a project of such importance as the upcoming Olympic logo. However, this seems to be a case of “too much of a good thing,” and the result is a design that fails to achieve its objective.
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